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Why the Why is Important

  • Simon Sinek author of Start With the Why explains that “it doesn’t matter what you do, or how you do it. What matters most in the mind of customers is why you do it.” This mentality commands greater loyalties from clients and employees alike.

    Sinek uses the Golden Circle to further explain how to become an inspired company. He states that a majority of companies work from the outside in.

    What product or service will we offer?

    What materials and manufactures will we use?

    And finally…

    Why will we create this.

    Inspired companies work from the inside out, answering the WHY first.

     

     


    February 23rd, 2012 | kaspo | No Comments |

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