In the early days of social media marketing a trend emerged; the more fans, followers, and likes your brand had, the more customers. Small businesses were leveraging the exponential spread of their message to become over night successes. Today we are all still focusing on this strategy, but it is outdated in the accelerated life span of the internet.
People have adopted social media as a part of their life and a powerful source for obtaining information. What is new about it is the way we interact with it. After a while, all of the information became overwhelming. We soon developed new ways of sorting the information we responded to. We created an avoidance to constant messaging and simply stopped responding. Unless of course we found a source that continually struck a cord and connected to a belief. We then became Credists for this brand. A Credist unlike a fan or follower has a deep connection to the brand and what it stands for. A credist will buy your products, pay attention to your messages and play a great role in spreading word about your brand.
They may not be as measurable as fans, followers, and likes, but if you can easily identify your creedists through simple social media mining. Find them, honor them, and keep them for when fans, followers, or likes begin to lose interests your creedists will prove to be tried and true.