Welcome to the new look, the new mission, and the new Kaspo Experience. After working closely with our clients this year we realized that there was a bigger marketing need to be addressed. When it came to marketing many of our clients were piecing a campaign together, utilizing a different resource for every component of more »
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The other day as I was surfing the day’s marketing news, I came across an article that defined Virgin’s brand as “elastic.” When I saw this I started thinking about Virgin and the various industries the brand spreads across. An Elastic brand is defined as a brand that can effectively span across multiple markets and more »
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As social media becomes a bigger part of our everyday lives, marketers and brand managers are finally getting it right when it comes to combining a message with the appropriate social media channel. In the past few weeks, I have seen a lot of really great examples of messaging with the appropriate channel, like Kraft’s more »
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The Kaspo business model is built upon empowering our clients and their brands. The Empower Effect works by Engaging your clients/employees with a message that Motivates them to Participate. Once you have enticed them to participate you must create an Opportunity that allows you to Wow and Educate them about your brand. All of this more »
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In the early days of social media marketing a trend emerged; the more fans, followers, and likes your brand had, the more customers. Small businesses were leveraging the exponential spread of their message to become over night successes. Today we are all still focusing on this strategy, but it is outdated in the accelerated life more »
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When you need a recipe whose website do you turn to? When you need advice on business whose books do you buy? Finances? House Guests? The person that came to your mind is a thought leader. Whether it be Martha Stewart, Seth Godin, or Suze Orman, these people have all assumed the position as the more »
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This is an important question to ask when putting out a multimedia television, print, or promotional message. Is that hashtag taking away from the overall message? Is the game you have created to expand on a commercial, enriching your brand experience? Does the QR code land on a page that is engaging and useful? As more »
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At this year’s PPAI Expo in Las Vegas the Keynote Speaker was Mr. John Foley former lead solo pilot of the Blue Angles Flight Demonstration Squadron. I was glued to my seat during his high G-force talk about navigating in the High Performance Zone and getting teams to consistently execute plans. After every debriefing as more »
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Simon Sinek author of Start With the Why explains that “it doesn’t matter what you do, or how you do it. What matters most in the mind of customers is why you do it.” This mentality commands greater loyalties from clients and employees alike. Sinek uses the Golden Circle to further explain how to become more »
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With the economy in a lull and brands needing more support than ever it was time to get creative. Besides the innovative, and humorous ads we are use to during the Super Bowl, you may have noticed a new type of commercial; the co-branded commercial. Companies like GE, Budweiser, Old Spice, Charmin, and Bounce decided more »
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